Harlem Shake to Open in Columbia, South Carolina

Written By Elise Miller

The award-winning and critically acclaimed Harlem Shake welcomes its first location to the South – Columbia, SC, aka “Soda City”, owned by new South Carolina resident Dietrich Williams.

Dietrich Williams is the fourth franchisee of the fast-casual restaurant group, a retired New York City public servant with 30 years of service and a native New Yorker born and raised in Brooklyn, NY. Williams became a fan of the restaurant over the years and regularly visited with his family. Upon his retirement to Columbia, SC, Dietrich learned about Harlem Shake franchising nationwide through social media and said, “This is my new retirement plan!”

“South Carolina is the first place I briefly lived and worked in when I first came to the United States. I have dear memories of South Carolina, and I am grateful for Dietrich’s confidence, and looking forward to working with him to bring Harlem Shake to the South,” says Jelena Pasic, Founder & CEO, Harlem Shake.

Harlem Shake has other franchise locations opening in 2026: 

  • Harlem Shake, Greenpoint – 698 Manhattan Avenue (at Norman Avenue), Brooklyn, NY 11222

  • Harlem Shake, Philadelphia – 1330 Walnut Street, Philadelphia, PA 19103

  • NYC tri-state area (soon to be announced third location)

Dietrich and the Harlem Shake team are currently scouting for the right location to open in Columbia, SC. 

For more information about Harlem Shake franchising, visit: www.harlemshakefranchise.com

For more information about Harlem Shake restaurant group and company-owned locations, visit:  www.harlemshake.com  and follow at: @harlemshakenyc on Facebook, Instagram & TikTok.  

See the full article here: https://www.qsrmagazine.com/news/harlem-shake-to-open-in-columbia-south-carolina/

Elise Miller
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