THE HARLEM
SHAKE STORY
Harlem Shake® opened its flagship location on West 124th Street and Lenox Avenue in May 2013, becoming one of Harlem’s early fast-casual restaurants centered around smashed burgers. Inspired by the legacy of neighborhood eateries such as Pan Pan and M&G Diner, Harlem Shake® blends nostalgic flavors, an old school-inspired setting and modern hospitality with the unmistakable energy and spirit of Harlem.
The restaurant, founded by Jelena Pasic, is majority women owned, and operated by a diverse NYC based team, reflecting Harlem Shake’s® commitment to inclusive hiring, leadership and entrepreneurship.
The Harlem Shake® name pays homage to the original Harlem Shake dance created by Al B. at Rucker Park—not the viral internet phenomenon that emerged in 2013. From the beginning, the brand has sought to honor Harlem’s rich cultural legacy while creating a contemporary neighborhood gathering place built around great burgers, hand-spun shakes, warm hospitality and community.
Community has remained central to Harlem Shake’s® growth. The restaurant donates annually to nearly 25 local and national organizations, with philanthropic efforts focused heavily on food insecurity, including City Harvest, Citymeals on Wheels and Food Bank For New York City. The brand also supports organizations that enrich the cultural and civic life of the community, including Classical Theatre of Harlem, Apollo Theater, United Negro College Fund, Figure Skating in Harlem and the MAMA Foundation.
Harlem Shake® has grown from its original Harlem location to a second thriving restaurant in Park Slope, Brooklyn, which opened in 2021, while maintaining the neighborhood-centered spirit that defined the brand from the start. Building on that momentum, Harlem Shake® is expanding through franchising. 2026 was a big year for Harlem Shake®, with new locations under development in Williamsburg (NYC), Upper West Side (NYC), and Walnut St (Philadelphia). We have also gone international with a 75-unit Master Franchise Agreement bringing our celebrated menu to India.
Harlem Shake®’s impact extends beyond its restaurants. The brand has earned media attention from local, national, and global outlets and generated millions of social media impressions. Its annual Mr./Miss Harlem Shake competition further strengthens its connection to the community by celebrating outstanding local residents and supporting the charitable causes they champion.
More than a restaurant, Harlem Shake® is a celebration of food, culture, community and connection—rooted in Harlem and built to grow.
Burgers, Shakes and Good Times, the Harlem way.
RECOGNIZED NEAR AND FAR
Over the years, Harlem Shake® has proudly been recognized by the following publications:
THE WALL OF FAME
Signed, framed, and part of the story. The Wall of Fame at Harlem Shake® showcases our 200+ celebrity visits...and counting!
Click through to check out a few of the movers, shakers, influencers, and celebs who share your great taste!
THE TEAM BEHIND THE BURGERS
OUR MISSION
A look back at the crowns, the crowds, and the moments that made Mr./Miss Harlem Shake™ a neighborhood tradition.
Once a year, Harlem Shake® searches the neighborhood for the next Mr. or Miss Harlem Shake™, a standout personality ready to celebrate the style, spirit, culture, and unmistakable pride of Harlem Shake®.
The winner receives the Fame, Fortune & Feast:
FAME — Earn a place on the Harlem Shake® Wall of Fame and the honor of representing Harlem Shake® in the iconic African American Day Parade.
FORTUNE — Receive a cash prize for yourself, plus a donation to a Harlem charity of your choice.
FEAST — Enjoy an entire year of FREE burgers at Harlem Shake®.
Think you’ve got what it takes? The requirements are simple: Be a Harlem resident. Be between 18 and 98. Most importantly, be yourself.
Our latest Miss Harlem Shake™: Naytune has been chosen, but your chance could be next. Check back next year for your opportunity to enter, show your Harlem pride, and become one of the faces of Harlem Shake®!
CHARITY: Street Corner Resources
ABOUT ME: 32, creative storyteller, dancer, educator, and a Harlem grown spirit.
WHY I LOVE HARLEM: Harlem helped raise me from the age of 11 to this day. The soul, art, history and culture helped shape the world.
FAVE MEAL: Hot Honey Chick, Vanilla Malt Shake and Sweet Yam Waffle Fries.
IF I WAS A MENU ITEM, I’D BE: Impossible Hot Mess! I have many layers but it all works out well.
At Harlem Shake®, there’s always been more to celebrate than what’s on the menu. Inspired by the culture, creativity, and community spirit of our Harlem roots, our annual events have grown into traditions that bring people together wherever Harlem Shake® calls home.
Throughout the year, there’s always something happening. Celebrate Black History Month with us, get creative during our annual Easter Egg Coloring Contest, dress to impress at our Halloween Costume Party, or enjoy a little holiday magic at Harlem Shake®, featuring special book readings by Mr. or Miss Harlem Shake™. And, of course, there’s our signature Mr. & Miss Harlem Shake™ competition, along with local celebrations, citywide happenings, and plenty more throughout the year.
Ready to see what’s shakin’ at your Harlem Shake®?
GOOD TIMES, THE HARLEM WAY!
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FIND HARLEM SHAKE® AROUND THE CITY
Harlem Shake® loves to introduce new audiences, big or small, to their fun and tasty cuisine. The award-winning restaurant has participated in major food festival and events including: City Harvest "Summer in the City" Edible Magazine "Good Beer", Village Voice "Choice Eats", Harlem Eat Up, New York City Food & Wine Festival and more to come!